International business : the challenge of global competition / Donald A. Ball ... [et al.]. - 13th ed. - New York : McGraw-Hill/Irwin, c2012. - xxxv, 536 p. : ill., maps. ; 29 cm.

Includes bibliographical references and indexes.

The challenging world of international business -- International trade and foreign direct ivestment -- International institutions from an international business perspective -- Sociocultural forces -- Natural resources and environmental sustainability -- Political and trade forces -- Intellectual property and other legal forces -- The international monetary system and financial forces -- International competitive strategy -- Organizational design and control -- Global leadership issues and practices -- Assessing international markets -- Entry modes -- Export and import practices -- Marketing internationally -- Global operations and supply chain management -- Managing human resources in an international context -- International accounting and financial management.



9780077140878 0077140877


International business enterprises--Management
International business enterprises
International economic relations.

HD62.4 / .I58 2012