Arens, William F. Contemporary advertising & integrated marketing communications / William F. Arens, Michael F. Weigold and Christian Arens - 14th ed. - New York : McGraw-Hill/Irwin, c2013. - xxxix, 722 p. : ill. ; 28 cm. ISBN: 9780071318389 LCCN: Subjects--Topical Terms: Advertising LC Class. No.: HF5821 / .B62 2013