McDaniel, Carl <br/><br/>
Introduction to marketing / 
Carl McDaniel, Charles W. Lamb and Joseph F. Hair 
 - 12th ed. 
 - Mason, OH :  South-Western/Cengage Learning,  c2013. 
 - 1 v. (various p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9781133273875 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415  / .M3794 2013