TY  - BOOK
AU  - McDaniel,Carl
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
TI  - Introduction to marketing
SN  - 9781133273875
AV  - HF5415 .M3794 2013
PY  - 2013///
CY  - Mason, OH
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Management
ER  -