Czinkota, Michael R.

International marketing / Michael R. Czinkota and Ilkka A. Ronkainen. - 10th ed. - Mason, OH : South-Western Cengage Learning, c2013. - xxxv, 677 p. : ill., maps. ; 28 cm.

Includes bibliographical references and indexes.



9781133588399


Export marketing

HF1416 / .C95 2013