Wells, William D. <br/><br/>
Advertising :  principles and practice / 
William D. Wells, Sandra Moriarty and John Burnett 
 - 7th ed. 
 - New Delhi :  Pearson/Prentice Hall,  c2006. 
 - xxxi, 592 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9788131714140 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .W455 2006