TY  - BOOK
AU  - Wells,William D.
AU  - Moriarty,Sandra
AU  - Burnett,John
TI  - Advertising: principles and practice 
SN  - 9788131714140
AV  - HF5823 .W455 2006
PY  - 2006///
CY  - New Delhi
PB  - Pearson/Prentice Hall
KW  - Advertising
ER  -