Ferrell, O. C. <br/><br/>
Strategic marketing / 
O. C. Ferrell and Michael D. Hartline 
 - New Delhi :  South-Western/Cengage Learning,  c2008. 
 - 439 p. :  ill., maps. ;  22 cm. 
<br/><br/><label>ISBN: </label>9788131509135 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .M3586 2008