TY  - BOOK
AU  - Ferrell,O.C.
AU  - Hartline,Michael D.
TI  - Strategic marketing
SN  - 9788131509135
AV  - HF5415.13 .M3586 2008
PY  - 2008///
CY  - New Delhi
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Management
ER  -