Rao, K. Rama Mohana <br/><br/>
Services marketing / 
K. Rama Mohana Rao 
 - New Delhi :  Pearson,  c2007. 
 - xiv,358   p. :  ill. ;  21 cm. 
<br/><br/><label>ISBN: </label>9788131704974 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries<br/>Marketing<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .R355 2007