TY  - BOOK
AU  - Rao,K.Rama Mohana
TI  - Services marketing
SN  - 9788131704974
AV  - HD9980.5 .R355 2007
PY  - 2007///
CY  - New Delhi
PB  - Pearson
KW  - Service industries
KW  - Marketing
KW  - Customer services
ER  -