Apte, Govind <br/><br/>
Services marketing / 
Govind Apte 
 - New York :  Oxford University Press,  c2004. 
 - xi, 440 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>9780195667585 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries<br/>Marketing
<br/><br/><label>LC Class. No.: </label>HD9987  / .I42A67 2004