Schiffman, Leon G. Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk and Joseph Wisenblit - 10th ed. - Upper Saddle River N.J. : Pearson Education/Prentice Hall, c2010. - 592 p. : ill. ; 29 cm. ISBN: 9780137006700 LCCN: Subjects--Topical Terms: Consumer behavior LC Class. No.: HF5415.32 / .S35 2010