Schiffman, Leon G.

Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk and Joseph Wisenblit - 10th ed. - Upper Saddle River N.J. : Pearson Education/Prentice Hall, c2010. - 592 p. : ill. ; 29 cm.

9780137006700




Consumer behavior

HF5415.32 / .S35 2010