Jobber, David Principles and practice of marketing / David Jobber - 6th ed. - London : McGraw-Hill, c2010. - xxx, 94 p. : ill. ; 29 cm. ISBN: 9780077123307 LCCN: Subjects--Topical Terms: MarketingMarketingEurope LC Class. No.: HF5415 / .J5 2010