Peng, Mike W.

Global strategic management / Mike W. Peng. - 3rd ed. - Canada : Thomson/South-Western, c2014. - xxx, 525 p. : ill., maps ; 24 cm.

Includes bibliographical references and index.



9781133953265 1133953263


Strategic planning.
Business planning.
International business enterprises--Management.
International business enterprises--Planning.

HD30.28 / .P46 2014