Kerin, Roger A. <br/><br/>
Strategic marketing problems :  cases and comments / 
Roger A. Kerin and Robert A. Peterson 
 - 13th ed. 
 - Boston :  Pearson,  c2013. 
 - xi, 729 p. :  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9780273768948 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Case studies
<br/><br/><label>LC Class. No.: </label>HF5415.135  / .K47 2013