TY  - BOOK
AU  - Kerin,Roger A.
AU  - Peterson,Robert A.
TI  - Strategic marketing problems: cases and comments 
SN  - 9780273768948
AV  - HF5415.135 .K47 2013
PY  - 2013///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Case studies
ER  -