Jobber, David Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick - 7th ed. - New York : McGraw-Hill, c2013. - xxxv, 88 p. : ill. ; 29 cm. ISBN: 9780077140007 LCCN: Subjects--Topical Terms: MarketingMarketingEurope LC Class. No.: HF5415 / .J5 2013