TY  - BOOK
AU  - Jobber,David
AU  - Ellis-Chadwick,Fiona
TI  - Principles and practice of marketing
SN  - 9780077140007
AV  - HF5415 .J5 2013
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
KW  - Europe
ER  -