Kotler, Philip <br/><br/>
A framework for marketing management / 
Philip Kotler and Kevin Keller 
 - 5th ed. 
 - Delhi :  Pearson,  c2014. 
 - 288 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>9789332518179 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K636 2014