McCarthy, E. Jerome <br/><br/>
Applications in basic marketing :  clippings from the popular business press / 
E. Jerome McCarthy and William D. Perreault 
 - Illinois :  Irwin,  c1991. 
 - viii, 107 p. :  ill. ;  25 cm. 
<br/><br/><label>ISBN: </label>0256101167 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Business
<br/><br/><label>LC Class. No.: </label>HF5410  / .A67 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8  / M478a