TY - BOOK AU - McCarthy,E.Jerome AU - Perreault,William D. TI - Applications in basic marketing: clippings from the popular business press SN - 0256101167 AV - HF5410 .A67 1991 U1 - 658.8 PY - 1991/// CY - Illinois PB - Irwin KW - Marketing KW - Business ER -