Moriarty, Sandra Advertising & IMC : principles & practice / Sandra Moriarty, Nancy Mitchell and William Wells - 10th ed. - Boston : Pearson, c2015. - 669 p. : ill. ; 29 cm. ISBN: 9780133506884 LCCN: Subjects--Topical Terms: Advertising LC Class. No.: HF5823 / .W455 2015