Principles of corporate communication /
Cees B. M. van Riel ; edited by Chris Blackburn.
- New York : Prentice-Hall, c1995.
- xiii, 239 p. : ill. ; 23 cm.
Translation of: Identiteit en imago
Includes bibliographical references (p. 220-229) and index.
0131509969
Communication in management. Corporations--Communication systems Corporations --Public relations Corporate image.