Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler and Kevin Lane Keller 
 - 15th ed. 
 - Boston :  Pearson,  c2016. 
 - 714 p., 118 variously numbered pages : color ill. ; 29  p. ;  ill. ;  29 cm. 
<br/><br/><label>ISBN: </label>9781292092621 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2016