West, Douglas Strategic marketing : creating competitive advantage / Douglas West, John Ford and Essam Ibrahim - 3rd ed. - Oxford : Oxford University Press, c2015. - xxi, 571 p. : ill. ; 25 cm. ISBN: 9780199684090 LCCN: Subjects--Topical Terms: MarketingManagementMarketing LC Class. No.: HF5415.135 / .W47 2015