TY  - BOOK
AU  - West,Douglas
AU  - Ford,John
AU  - Ibrahim,Essam
TI  - Strategic marketing: creating competitive advantage 
SN  - 9780199684090
AV  - HF5415.135 .W47 2015
PY  - 2015///
CY  - Oxford
PB  - Oxford University Press
KW  - Marketing
KW  - Management
ER  -