Johnson, Gerry

Exploring corporate strategy : text & cases / Gerry Johnson, Richard Whittington and Kevan Scholes. - 8th ed. - Harlow, England : Prentice Hall, c2008. - xxxvi, 878 p. : ill. ; 27 cm.

Includes bibliographical references and index.



9780273711926


Business planning.
Strategic planning.
Business planning--Case studies.
Strategic planning--Case studies.

HD30.28 / .J64 2008