Exploring corporate strategy : text & cases /
Gerry Johnson, Richard Whittington and Kevan Scholes.
- 8th ed.
- Harlow, England : Prentice Hall, c2008.
- xxxvi, 878 p. : ill. ; 27 cm.
Includes bibliographical references and index.
9780273711926
Business planning. Strategic planning. Business planning--Case studies. Strategic planning--Case studies.