Spiller, Lisa D. <br/><br/>
Contemporary direct and interactive marketing / 
Lisa D. Spiller and Martin Baier 
 - 3rd ed. 
 - Chicago :  Racom Communications,  c2012. 
 - xxii, 466 p. :  ill. ;  26 cm. 
<br/><br/><label>ISBN: </label>9781933199375 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing
<br/><br/><label>LC Class. No.: </label>HF5415.126  / .S65 2012