International marketing / 
Philip R. Cateora ... [et al.]. 
 - 17th ed. 
 - New York :  McGraw-Hill Education,  c2016. 
 - xxxvi, 662 p. :  ill. ;  28 cm. 
<br/><br/>Includes bibliography & index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780077842161 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>International business enterprises
<br/><br/><label>LC Class. No.: </label>HF1416  / .I58 2016