Bernhardt, Kenneth L. <br/><br/>
Cases in marketing management / 
Kenneth L. Bernhardt and Thomas C. Kinnear 
 - 5th ed. 
 - Homewood :  Irwin,  c1991. 
 - xvi, 815 p. :  ill. ;  24 cm. 
<br/><br/><label>ISBN: </label>0256088322 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Management<br/>Case studies Marketing<br/>Decision making
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .B448 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8  / B527c