Bovee, Courrtland L.
Contemporary advertising /
Courrtland L. Bovee and William F. Arens
- 4th ed.
- Illinois : Irwin, c1994.
- xxxi, 71 p. : ill., figs., tabs. ; 29 cm.
Includes index.
025609196X
Advertising
Advertising media
HF5821 / .B62 1994
659.1 / B783c