TY  - BOOK
AU  - Bovee,Courrtland L.
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 025609196X
AV  - HF5821 .B62 1994
U1  - 659.1 
PY  - 1994///
CY  - Illinois
PB  - Irwin
KW  - Advertising
KW  - Advertising media
N1  - Includes index
ER  -