Peter, J. Paul <br/><br/>
A preface to marketing management / 
J. Paul Peter and James H. Donnelly 
 - 5th ed. 
 - Boston :  Irwin,  c1991. 
 - xii, 324 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>877623481 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415  / .13P388 1991 
<br/><br/><label>Dewey Class. No.: </label>658.8  / P48p