TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 877623481
AV  - HF5415 .13P388 1991
U1  - 658.8 
PY  - 1991///
CY  - Boston
PB  - Irwin
KW  - Marketing management
ER  -