Peter, Paul J. <br/><br/>
A preface to marketing management / 
Paul J. Peter and James H. Donnelly 
 - Boston :  Irwin,  c1991. 
 - xii, 324 p. :  ill. ;  23 cm. 
<br/><br/><label>ISBN: </label>0256094454 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .P388 1991