TY  - BOOK
AU  - Peter,Paul J.
AU  - Donnelly,James H.
TI  - A preface to marketing management
SN  - 0256094454
AV  - HF5415.13 .P388 1991
PY  - 1991///
CY  - Boston
PB  - Irwin
KW  - Marketing management
ER  -