TY  - BOOK
AU  - Aaker,David A.
AU  - Moorman,Christine
TI  - Strategic market management
SN  - 9781119441434
AV  - HF5415.13 .A23 2018
PY  - 2018///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing
KW  - Management
KW  - Strategic planning
ER  -