TY  - BOOK
AU  - Dwivedi,Yogesh K.
AU  - Rana,Nripendra P.
AU  - Slade,Emma L.
TI  - Emerging markets from a multidisciplinary perspective: challenges, opportunities and research agenda 
T2  - Advances in theory and practice of emerging markets
SN  - 9783319750125
AV  - HF5415.153 .E44 2018
PY  - 2018///
CY  - New York
PB  - Springer Science+Business Media
KW  - New products
KW  - Marketing
KW  - International business enterprises
ER  -