TY  - BOOK
AU  - Hollensen,Svend
TI  - Global marketing: a decision-oriented approach 
SN  - 9780273726227 (pbk.)
AV  - HF1416 .H65 2011
U1  - 658.8/4 22
KW  - Export marketing
KW  - Case studies
KW  - local
KW  - Electronic books
N1  - Includes bibliographical references and index; Business; Marketing & International Business
N2  - The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world
UR  - https://opac.northsouth.edu/cgi-bin/koha/opac-retrieve-file.pl?id=c2d0a77be7ddf26f3e546b30ff812774
ER  -