TY  - BOOK
AU  - Jackson,Tim
AU  - Shaw,David
TI  - Mastering fashion buying and merchandising management
T2  - Palgrave  master series
SN  - 9780333801659
AV  - HD9940 .A2J33 2001
U1  - 746.9/20688 22
PY  - 2001///
CY  - London
PB  - Palgrave Macmillan
KW  - Fashion merchandising
N1  - Includes bibliographical references and index; The customer and fashion consumption -- Marketing research and information for fashion -- Fashion segmentation, targeting and positioning (STP) -- Marketing mix : the fashion product -- Marketing mix : pricing in fashion -- Marketing mix : promotion and marketing communications -- Marketing mix : place & channels of distribution and service -- Branding in fashion and luxury -- New approaches to fashion marketing -- Strategic and tactical planning in fashion marketing; Marketing & International Business
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2008045140-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy0912/2008045140-t.html
ER  -