TY  - BOOK
AU  - Farmer,Jennifer R.
TI  - Extraordinary PR ordinary budget: a strategy guide 
SN  - 9781626569935 (pbk. : alk. paper)
AV  - HD59 .F37 2017
U1  - 659.2 23
PY  - 2017///
CY  - Oakland
PB  - Berrett-Koehler Publishers
KW  - Public relations
N1  - Includes bibliographical references and index; Management; Accounting & Finance; Social Science
N2  - Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations.
Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world
ER  -