E-business and e-commerce management : strategy, implementation and practice /
Dave Chaffey.
- 4th ed.
- Harlow, England ; New York : FT Prentice Hall, 2009.
- 1 online resource(798 p.)
Includes bibliographical references and index.
Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance.
This volume covers business models, theoretical tools and international aspects of e-business and e-commerce.