Keegan, Warren J. Global marketing / Warren J. Keegan and Mark C. Green. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2011. - xxxiv, 587 p. : ill., maps. ; 28 cm. Includes bibliographical references and indexes. ISBN: 9780137023868 0137023863 Subjects--Topical Terms: Export marketing Subjects--Index Terms: Marketing LC Class. No.: HF1416 / .K44 2011