Keegan, Warren J.

Global marketing / Warren J. Keegan and Mark C. Green. - 6th ed. - Upper Saddle River, N.J. : Prentice Hall, c2011. - xxxiv, 587 p. : ill., maps. ; 28 cm.

Includes bibliographical references and indexes.



9780137023868 0137023863


Export marketing

Marketing

HF1416 / .K44 2011