Services marketing :  integrating customer focus across the firm / 
Valarie A. Zeithaml ...[et al.]. 
 - 6th ed.  Special Indian ed. 
 - New Delhi :  McGraw-Hill Irwin,  c2013. 
 - xxvii, 642 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9781259026812 (India) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Marketing<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .S47 2013