Kotler, Philip <br/><br/>
Essentials of modern marketing :  The worlds first marketing book around market-specific success stories / 
Philip Kotler and Abu Yousuf Muhammad Abdullah. 
 - Bangladesh ed. 
 - Dhaka:   Northern University Publications,  c2023.  
 - x, 295 p. :  ill. ;  30 cm. 
<br/><br/>Includes bibliographical references 
<br/><br/>
<br/><br/><label>ISBN: </label>9789843546418 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>LC Class. No.: </label>HF5415  / .K68 2023