TY  - BOOK
AU  - Kotler, Philip
AU  - Abdullah, Abu Yousuf Muhammad 
TI  - Essentials of modern marketing: The worlds first marketing book around market-specific success stories 
SN  - 9789843546418
AV  - HF5415 .K68 2023
PY  - 2023///.
CY  - Dhaka: 
PB  - Northern University Publications
KW  - Marketing
N1  - Includes bibliographical references; Marketing & International Business; Business
ER  -