Keegan, Warren J.
Global marketing management /
Warren J. Keegan.
- 5th ed.
- New Jersey : Prentice Hall international, c1995.
- xix, 828 p. : ill. ; 24 cm.
Includes bibliographical references and indexes.
0132971860
Export marketing --Management.
Export marketing--Management--Case studies.
HF1416 / .K44 1995
658.848 / K26g