TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global marketing management
SN  - 0132971860
AV  - HF1416 .K44 1995
U1  - 658.848 
PY  - 1995///
CY  - New Jersey
PB  - Prentice Hall international
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and indexes; Management; Marketing & International Business
ER  -