TY  - BOOK
AU  - Yano,Christine Reiko
TI  - Pink globalization: Hello Kitty's trek across the Pacific 
SN  - 9780822353515
AV  - HF3826.5 .Y36 2013
U1  - 306.3 23
PY  - 2013///
CY  - Durham
PB  - Duke University Press
KW  - Hello Kitty
KW  - Exports
KW  - Japan
KW  - Commerce
KW  - Globalization
N1  - Includes bibliographical references (p. 299-312) and index; Preface : grabbing the cat by its tail, or how the cat grabbed me -- Introduction : kitty-Japan-global -- Kitty at home : Kawaii culture and the Kyarakuta business -- Marketing global kitty : strategies to sell friendship and "happiness" -- Global kitty: here, there, nearly everywhere -- Kitty backlash: what's wrong with cute? -- Kitty subversions: pink as the new black -- Playing with kitty : serious art in surprising places -- Japan's cute-cool as global wink -- Appendix. Sanrio and Hello Kitty timeline; Marketing & International Business; Economics
ER  -